How to motivate the media to write about a robotic lawn mower?
By making it responsible for the best job in Croatia!
Our grass-keeper has attracted the attention of Croatian and,
unexpectedly, regional media, thus became a famous
topic both on social networks and in conversations
while drinking coffee. And in the end,
the grass-keeper was employed for good!

Client: Husqvarna / Pile i vile
Awards: HUOJ Grand Prix winner
in the category Global Campaign Adaptation
Year: 2016

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Communications. Period.
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