How to motivate the media to write about a robotic lawn mower?
By making it responsible for the best job in Croatia!
Our grass-keeper has attracted the attention of Croatian and,
unexpectedly, regional media, thus became a famous
topic both on social networks and in conversations
while drinking coffee. And in the end,
the grass-keeper was employed for good!
Client: Husqvarna / Pile i vile
Awards: HUOJ Grand Prix winner
in the category Global Campaign Adaptation