{"id":157814,"date":"2025-08-12T14:38:33","date_gmt":"2025-08-12T12:38:33","guid":{"rendered":"https:\/\/komunikacijskilaboratorij.com\/kom-lab-closet-a-sustainable-fashion-initiative-and-the-power-of-communication-without-words\/"},"modified":"2025-08-12T14:38:33","modified_gmt":"2025-08-12T12:38:33","slug":"kom-lab-closet-a-sustainable-fashion-initiative-and-the-power-of-communication-without-words","status":"publish","type":"post","link":"https:\/\/komunikacijskilaboratorij.com\/en\/kom-lab-closet-a-sustainable-fashion-initiative-and-the-power-of-communication-without-words\/","title":{"rendered":"Kom Lab Closet: A Sustainable Fashion Initiative and the Power of Communication Without Words"},"content":{"rendered":"

In the world of public relations, where strategy, visual identity, and structured messaging often take centre stage, it\u2019s rare to see a project that communicates without words, through emotion, values, and culture. That\u2019s exactly what our sustainable fashion initiative Kom Lab Closet<\/strong> represents: a project that promotes Croatian design, sustainable fashion, and the power of togetherness.<\/p>\n

Born from conversations within the Komunikacijski laboratorij team, Kom Lab Closet has grown into a symbol of who we are – an agency that acts locally, thinks globally, and communicates responsibly.<\/p>\n

How Kom Lab Closet Was Born – A Sustainable Fashion Initiative with a Message<\/h2>\n

Like many great ideas, this one was born spontaneously – after hours, among colleagues reflecting on daily life, shared values, and the broader impact of our profession. That\u2019s how the idea emerged: to create a closet – not an ordinary one, but a sustainable, ethical, and collective<\/strong> wardrobe filled with pieces by local designers, shared and worn by our team.<\/p>\n

Kom Lab Closet isn\u2019t just a physical space in our office. It\u2019s a concept, an initiative, and a platform that uses fashion to communicate authentic messages<\/strong>, support local designers, and bridge the worlds of fashion, business, and social responsibility.<\/p>\n

Key goals of the sustainable fashion initiative Kom Lab wardrobe<\/h2>\n

From the start, we defined clear objectives:<\/p>\n

    \n
  • To connect with Croatian designers and promote local design<\/strong><\/li>\n
  • To encourage sustainability in professional attire<\/strong><\/li>\n
  • To strengthen team culture and collective awareness<\/li>\n
  • To communicate values without traditional tools – without words, yet full of meaning<\/strong><\/li>\n<\/ul>\n

    Collaboration with Designers and Local Partners<\/h2>\n

    For Kom Lab Closet, we partnered with 20 Croatian designers. Brands such as A\u2019marie, Fasada, Morana Krklec, PETAR, DNK, The All<\/strong>, and many others. Each bringing a unique aesthetic but sharing the same vision: fashion that is sustainable, thoughtful, and relevant<\/strong>.
    \nConversations with designers both in person and online opened space for dialogue and a shared creative vision. Every piece tells a story, and every garment carries a message of design excellence and social purpose.<\/p>\n

    Social, internal and external impact of the project<\/h2>\n

    Internal impact – Strengthening team connection<\/h3>\n

    Colleagues use pieces from the closet for business events, presentations, and client meetings. It has become a space for sharing, support, and genuine connection within the team.<\/p>\n

    External impact \u2013 Visibility for designers<\/h3>\n

    The garments travel beyond the office, reaching wider audiences. In doing so, we promote ethical fashion<\/strong> and help Croatian designers gain visibility in the business and creative scenes.<\/p>\n

    Social impact \u2013 Encouraging responsible consumption<\/h3>\n

    As a PR agency, we aim to advocate for socially responsible behaviour. Kom Lab Closet promotes mindful purchasing, ethical fashion practices, and sustainable habits.<\/p>\n

    Fit for Purpose \u2013 Clothing with a Sustainable Intent<\/h2>\n

    In selecting pieces, we followed the principles of \u201cfit for purpose\u201d and \u201cfit to all sizes\u201d. We wanted inclusive, practical and elegant pieces that can be easily combined, last and used over time \u2013 regardless of size. The wardrobe itself was built by Iverpan<\/strong>, our partner, highlighting both the local and sustainable aspect<\/strong> of the project.<\/p>\n

    A Sustainable Fashion Initiative as a Symbol of Change<\/h2>\n

    At first glance, it may look like a style project, but Kom Lab Closet is far more than aesthetics. It\u2019s a communication statement<\/strong> about awareness, solidarity, and transformation from within. Instead of simply delivering messages for our clients, this time we became the message.<\/p>\n

    What Kom Lab Closet Has Taught Us<\/h2>\n

    It reminded us of the importance of internal values. That the best initiatives are born where the personal meets the professional<\/strong>. Its impact goes beyond symbolism: it has already led to new partnerships, a stronger team culture, and inspiration for future projects.<\/p>\n

    The Future of Kom Lab Closet<\/h2>\n

    This story isn\u2019t finished. We plan to expand Kom Lab Closet to other sectors of the creative industry, involve new partners and create a platform that will grow. We want to remain true to the foundation: sustainability, cooperation, and the promotion of Croatian quality<\/strong>.<\/p>\n

    A sustainable fashion initiative that communicates without words<\/h3>\n

    In a world filled with noise and advertising messages, Kom Lab Closet<\/strong> shows that fashion and values can speak quietly, but powerfully. This sustainable fashion initiative is more than an idea – it\u2019s an invitation to reflect, collaborate, and take action.
    \nIf you\u2019d like to learn more, connect, or contribute to the initiative, feel free to reach out.<\/p>\n

    The culture of sharing doesn\u2019t end with fashion – it begins with people.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Kom Lab closet is a sustainable fashion initiative by Komunikacijski laboratorij that conveys strong messages of togetherness, responsibility, and local cooperation through ethical fashion and Croatian design – all without a single word spoken.<\/p>\n","protected":false},"author":2,"featured_media":156808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-157814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/comments?post=157814"}],"version-history":[{"count":0,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media\/156808"}],"wp:attachment":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media?parent=157814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/categories?post=157814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/tags?post=157814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}