{"id":157792,"date":"2025-08-18T20:04:05","date_gmt":"2025-08-18T18:04:05","guid":{"rendered":"https:\/\/komunikacijskilaboratorij.com\/birajzeleno-workshop-about-reducing-food-waste-nestle-adriatic\/"},"modified":"2025-11-10T21:00:46","modified_gmt":"2025-11-10T20:00:46","slug":"birajzeleno-workshop-about-reducing-food-waste-nestle-adriatic","status":"publish","type":"post","link":"https:\/\/komunikacijskilaboratorij.com\/en\/birajzeleno-workshop-about-reducing-food-waste-nestle-adriatic\/","title":{"rendered":"#BirajZeleno workshop about reducing food waste \u2013 Nestle Adriatic"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;156871&#8243; back_image_auto=&#8221;yes&#8221; overlay_alpha=&#8221;40&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;gradient&#8221; shape_bottom_h_use_pixel=&#8221;true&#8221; shape_bottom_height_percent=&#8221;100&#8243; shape_bottom_color=&#8221;color-jevc&#8221; shape_bottom_opacity=&#8221;30&#8243; shape_bottom_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;208772&#8243; back_color_type=&#8221;uncode-palette&#8221; shape_bottom_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;196706&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-955596&#8243; text_size=&#8221;fontsize-445851&#8243; uncode_shortcode_id=&#8221;213869&#8243; el_class=&#8221;mali-shadow&#8221;][\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;282890&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;616297&#8243;][vc_custom_heading text_font=&#8221;font-955596&#8243; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;836263&#8243; el_class=&#8221;mali-shadow&#8221;]Turning words into action with \u201cMore Love, Less Food Waste\u201d[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;146787&#8243; el_class=&#8221;ispravan-font&#8221;]<em style=\"color: #ab1a2d;\">To raise awareness and educate citizens about the issue of food waste, we organised free workshops led by renowned chefs as part of the #BirajZeleno initiative.<\/em><\/p>\n<p>In Croatia, approximately 400,000 tonnes of food are wasted annually, while 20% of the population lives at risk of poverty and social exclusion. This contrast highlights the need for stronger education and community engagement in the fight against food waste. In the fourth season of the #BirajZeleno 2023 educational initiative, Nestl\u00e9 approached this challenge from a completely new angle: with concrete action and direct citizen involvement.<\/p>\n<p>The campaign\u2019s goal was to raise awareness of food waste and encourage tangible, everyday behavioural changes through education. Strategically, the aim was to create a campaign that allowed Nestl\u00e9 to actively contribute to sustainability and environmental protection in a context where ecological awareness is still developing. Therefore, the initiative focused on education and practical actions, addressing food waste through prevention and hands-on learning.[\/vc_column_text][vc_gallery el_id=&#8221;gallery-110769&#8243; type=&#8221;carousel&#8221; medias=&#8221;157778,157779,157780,157781,157782,157783&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; carousel_interval=&#8221;0&#8243; carousel_navspeed=&#8221;400&#8243; carousel_nav=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;137685&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;173014&#8243; el_class=&#8221;ispravan-font&#8221;]The campaign featured 13 free workshops for citizens at Aspira Polytechnic, in collaboration with the Zagreb Culinary-Tourism School, led by renowned domestic chefs and campaign ambassadors, including Mate Jankovi\u0107. Nestl\u00e9 became the first food company in Croatia to organise this type of citizen-focused educational programme, taking an active role in preventing food waste. <\/p>\n<p>The campaign slogan, \u201cNau\u010di, primijeni, promijeni\u201d (\u201cLearn. Apply. Change.\u201d), invited active participation, with a communication focus on Gen Z and Millennials \u2014 young people ready to make a difference \u2014 as well as families who generate potential food waste in their households. <\/p>\n<p>Participants could sign up on nestle.hr, and during the workshops, chefs Mate Jankovi\u0107, Damir Tomljanovi\u0107, and Nik\u0161a Boban taught them how to prepare meals from food leftovers that would otherwise be discarded. With creativity and skill, attendees learned how to use every ingredient to reduce household food waste. <\/p>\n<p>Over 100 citizens participated in the free workshops. Recipes from Mate Jankovi\u0107 were later published to make them accessible to everyone. <\/p>\n<p>The campaign\u2019s success extended beyond participants: 46 media mentions, almost exclusively positive, 2 live appearances on HTV shows, and significant engagement on social media highlighted the impact of the initiative. <\/p>\n<p>#BirajZeleno 2023 demonstrated that the food industry can drive sustainable change through strategically designed education. Croatia\u2019s first series of free workshops on food waste set a new standard for corporate social responsibility and clearly positioned Nestl\u00e9 as a leader in sustainable education and community engagement.[\/vc_column_text][vc_button size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-955596&#8243; font_weight=&#8221;700&#8243; letter_spacing=&#8221;fontspace-781688&#8243; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; icon=&#8221;fa fa-arrow-right4&#8243; uncode_shortcode_id=&#8221;127396&#8243; link=&#8221;url:https%3A%2F%2Fkomunikacijskilaboratorij.com%2Fen%2Fcontact%2F|title:Contact|&#8221;]From words to action \u2014 contact us today.[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;156871&#8243; back_image_auto=&#8221;yes&#8221; overlay_alpha=&#8221;40&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;gradient&#8221; shape_bottom_h_use_pixel=&#8221;true&#8221; shape_bottom_height_percent=&#8221;100&#8243; shape_bottom_color=&#8221;color-jevc&#8221; shape_bottom_opacity=&#8221;30&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":156871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-157792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/comments?post=157792"}],"version-history":[{"count":7,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157792\/revisions"}],"predecessor-version":[{"id":158136,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157792\/revisions\/158136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media\/156871"}],"wp:attachment":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media?parent=157792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/categories?post=157792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/tags?post=157792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}