{"id":157687,"date":"2025-08-19T12:08:42","date_gmt":"2025-08-19T10:08:42","guid":{"rendered":"https:\/\/komunikacijskilaboratorij.com\/metamorfoza-museum-of-illusions-a-global-success-with-a-local-signature\/"},"modified":"2025-10-30T18:40:01","modified_gmt":"2025-10-30T17:40:01","slug":"metamorfoza-museum-of-illusions-a-global-success-with-a-local-signature","status":"publish","type":"post","link":"https:\/\/komunikacijskilaboratorij.com\/en\/metamorfoza-museum-of-illusions-a-global-success-with-a-local-signature\/","title":{"rendered":"Metamorfoza \/ Museum of Illusions &#8211; A global success with a local signature"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;156910&#8243; back_image_auto=&#8221;yes&#8221; overlay_alpha=&#8221;40&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;gradient&#8221; shape_bottom_h_use_pixel=&#8221;true&#8221; shape_bottom_height_percent=&#8221;100&#8243; shape_bottom_color=&#8221;color-jevc&#8221; shape_bottom_opacity=&#8221;30&#8243; shape_bottom_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;181961&#8243; back_color_type=&#8221;uncode-palette&#8221; shape_bottom_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;196706&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-955596&#8243; text_size=&#8221;fontsize-445851&#8243; uncode_shortcode_id=&#8221;213869&#8243; el_class=&#8221;mali-shadow&#8221;][\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;282890&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;616297&#8243;][vc_custom_heading text_font=&#8221;font-955596&#8243; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;150047&#8243; el_class=&#8221;mali-shadow&#8221;]<em>How we brought the brand and the team behind the world\u2019s fastest-growing museum franchise into the global spotlight.<\/em>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;845016&#8243; el_class=&#8221;ispravan-font&#8221;]When the vision is bold, communication must be precise, thoughtful, and impeccably timed. <\/p>\n<p>Metamorfoza, the Croatian company behind the global phenomenon Museum of Illusions, entrusted us with a mission: to strategically position both the brand and the team behind the world\u2019s fastest-growing museum franchise, not only in the eyes of the local public, but also among key stakeholders, top-tier talent and experts. <\/p>\n<p>Through a carefully crafted communication strategy, we achieved more than we set out to do -and we did it in just one year. Over 70 earned media placements in Croatia\u2019s leading outlets, including four prime-time TV features, three key press releases, a media briefing attended by more than dozen journalists, and seven original interviews and feature stories \u2013 achieved by earned media.[\/vc_column_text][vc_gallery el_id=&#8221;gallery-157747&#8243; type=&#8221;carousel&#8221; medias=&#8221;157678,157679,157680,157681,157682,157683,157684,157685&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; carousel_autoh=&#8221;yes&#8221; carousel_interval=&#8221;0&#8243; carousel_navspeed=&#8221;400&#8243; carousel_nav=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;947181&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;565805&#8243; el_class=&#8221;ispravan-font&#8221;]We successfully communicated the global expansion, with a special focus on the opening of its largest location to date &#8211; in Las Vegas. At the same time, we emphasised that all strategic and operational decisions are made in Zagreb, reinforcing the brand\u2019s local roots. <\/p>\n<p>In parallel, we positioned Metamorfoza as a serious and attractive employer, resulting in a doubling of staff. Every message was delivered with intention &#8211; targeted, measured, and impactful. <\/p>\n<p>Our approach, grounded in deep media insight, strategic lobbying, and a sharp instinct for compelling business stories, led to tangible, measurable, and lasting influence.[\/vc_column_text][vc_button size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-955596&#8243; font_weight=&#8221;700&#8243; letter_spacing=&#8221;fontspace-781688&#8243; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; icon=&#8221;fa fa-arrow-right4&#8243; uncode_shortcode_id=&#8221;206976&#8243; link=&#8221;url:https%3A%2F%2Fkomunikacijskilaboratorij.com%2Fen%2Fcontact%2F|title:Contact|&#8221;]You\u2019ve built something great. We\u2019ll make the world feel it.[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;156910&#8243; back_image_auto=&#8221;yes&#8221; overlay_alpha=&#8221;40&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;gradient&#8221; shape_bottom_h_use_pixel=&#8221;true&#8221; shape_bottom_height_percent=&#8221;100&#8243; shape_bottom_color=&#8221;color-jevc&#8221; shape_bottom_opacity=&#8221;30&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":156910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-157687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/comments?post=157687"}],"version-history":[{"count":3,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157687\/revisions"}],"predecessor-version":[{"id":157690,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157687\/revisions\/157690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media\/156910"}],"wp:attachment":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media?parent=157687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/categories?post=157687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/tags?post=157687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}