{"id":157674,"date":"2025-08-19T12:18:00","date_gmt":"2025-08-19T10:18:00","guid":{"rendered":"https:\/\/komunikacijskilaboratorij.com\/perfecta-dreams-opening-of-the-flagship-store-in-zagreb\/"},"modified":"2025-11-10T20:50:46","modified_gmt":"2025-11-10T19:50:46","slug":"perfecta-dreams-opening-of-the-flagship-store-in-zagreb","status":"publish","type":"post","link":"https:\/\/komunikacijskilaboratorij.com\/en\/perfecta-dreams-opening-of-the-flagship-store-in-zagreb\/","title":{"rendered":"Perfecta Dreams Opening of the Flagship Store in Zagreb"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;156914&#8243; back_image_auto=&#8221;yes&#8221; overlay_alpha=&#8221;40&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;gradient&#8221; shape_bottom_h_use_pixel=&#8221;true&#8221; shape_bottom_height_percent=&#8221;100&#8243; shape_bottom_color=&#8221;color-jevc&#8221; shape_bottom_opacity=&#8221;30&#8243; shape_bottom_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;574755&#8243; back_color_type=&#8221;uncode-palette&#8221; shape_bottom_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;196706&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-955596&#8243; text_size=&#8221;fontsize-445851&#8243; uncode_shortcode_id=&#8221;213869&#8243; el_class=&#8221;mali-shadow&#8221;][\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;282890&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;616297&#8243;][vc_custom_heading text_font=&#8221;font-955596&#8243; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;123056&#8243; el_class=&#8221;mali-shadow&#8221;]<em>Where dreams aren\u2019t just dreamed but designed.<\/em>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;676092&#8243; el_class=&#8221;ispravan-font&#8221;]<em style=\"color: #ab1a2d;\">In the heart of Zagreb, we opened the first Perfecta Dreams flagship store and told the story of a dream that became an experience.<\/em><\/p>\n<p>Perfecta Dreams is more than a synonym for quality sleep; it represents a modern approach to interior design. Our mission was to present the new store not merely as a showroom, but as a lifestyle destination. We designed a comprehensive communication strategy to showcase the brand in a new light, create buzz, and capture public attention. <\/p>\n<p>And we did it. From an overwhelming RSVP response to a surge in social media engagement, we generated excitement that lasted well beyond the final Story post.[\/vc_column_text][vc_gallery el_id=&#8221;gallery-888509&#8243; type=&#8221;carousel&#8221; medias=&#8221;157664,157665,157666,157667,157668,157669,157670,157671,157672&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; carousel_interval=&#8221;0&#8243; carousel_navspeed=&#8221;400&#8243; carousel_nav=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;136746&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;146832&#8243; el_class=&#8221;ispravan-font&#8221;]We brought together influencers, journalists, architects, interior designers, and business partners &#8211; people whose lifestyles perfectly reflect the brand\u2019s philosophy. The event was hosted by Sa\u0161a Lozar, and guests had the chance to test the beds, explore the Mix &#038; Match system, and create their own perfect sleep setup &#8211; complete with a matcha latte.<\/p>\n<p>Media coverage highlighted the brand\u2019s focus on personalisation and smart sleep solutions, while social media lit up with creative posts from influencers such as Ivana Pirizovi\u0107, Lidija \u0160ajatovi\u0107 (My Little Zagreb), and Petra Mami\u0107. Through atmosphere and storytelling, we reinforced the brand\u2019s position as an innovative and conscious leader in its category.<\/p>\n<p>The result? A new city hotspot that doesn\u2019t sell mattresses but the experience of sleep.[\/vc_column_text][vc_button size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-955596&#8243; font_weight=&#8221;700&#8243; letter_spacing=&#8221;fontspace-781688&#8243; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; icon=&#8221;fa fa-arrow-right4&#8243; uncode_shortcode_id=&#8221;504699&#8243; link=&#8221;url:https%3A%2F%2Fkomunikacijskilaboratorij.com%2Fen%2Fcontact%2F|title:Contact|&#8221;]Want your brand to become everyone&#8217;s dream? We know how to make it a reality.[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;156914&#8243; back_image_auto=&#8221;yes&#8221; overlay_alpha=&#8221;40&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;gradient&#8221; shape_bottom_h_use_pixel=&#8221;true&#8221; shape_bottom_height_percent=&#8221;100&#8243; shape_bottom_color=&#8221;color-jevc&#8221; shape_bottom_opacity=&#8221;30&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":156914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-157674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/comments?post=157674"}],"version-history":[{"count":7,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157674\/revisions"}],"predecessor-version":[{"id":158116,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157674\/revisions\/158116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media\/156914"}],"wp:attachment":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media?parent=157674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/categories?post=157674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/tags?post=157674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}