{"id":157653,"date":"2025-08-19T12:27:33","date_gmt":"2025-08-19T10:27:33","guid":{"rendered":"https:\/\/komunikacijskilaboratorij.com\/collaboration-with-media-and-gaming-creators-playstation-croatia\/"},"modified":"2025-11-10T20:45:49","modified_gmt":"2025-11-10T19:45:49","slug":"collaboration-with-media-and-gaming-creators-playstation-croatia","status":"publish","type":"post","link":"https:\/\/komunikacijskilaboratorij.com\/en\/collaboration-with-media-and-gaming-creators-playstation-croatia\/","title":{"rendered":"Collaboration with Media and Gaming Creators \u2013 PlayStation Croatia"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;156920&#8243; back_image_auto=&#8221;yes&#8221; back_position=&#8221;center top&#8221; overlay_alpha=&#8221;40&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;gradient&#8221; shape_bottom_h_use_pixel=&#8221;true&#8221; shape_bottom_height_percent=&#8221;100&#8243; shape_bottom_color=&#8221;color-jevc&#8221; shape_bottom_opacity=&#8221;30&#8243; shape_bottom_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;764734&#8243; back_color_type=&#8221;uncode-palette&#8221; shape_bottom_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;196706&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-955596&#8243; text_size=&#8221;fontsize-445851&#8243; uncode_shortcode_id=&#8221;213869&#8243; el_class=&#8221;mali-shadow&#8221;][\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;282890&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;616297&#8243;][vc_custom_heading text_font=&#8221;font-955596&#8243; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;234173&#8243; el_class=&#8221;mali-shadow&#8221;]<em>When global becomes local.<\/em>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;146027&#8243; el_class=&#8221;ispravan-font&#8221;]<em style=\"color: #ab1a2d;\">The key is in connecting pop culture, gaming, and the creative industries.<\/em><\/p>\n<p>PlayStation is a globally recognised brand in the world of gaming, but to bring its exclusive titles even closer to Croatian audiences, it was essential to create localised and relevant communication activities.<\/p>\n<p>Games such as <strong>The Last of Us Part II, Ghost of Tsushima, Days Gone,<\/strong> and <strong>Horizon Forbidden West<\/strong> deserve the attention of a wider audience. The goal was to build emotion and experience, not just deliver a sales message.<\/p>\n<p>For more than six years, we have continuously developed and implemented <strong>the PR and influencer strategy for PlayStation Croatia<\/strong>, including the promotion of major exclusives, collaborations with content creators, event organisation, and partnerships with media and academic institutions.[\/vc_column_text][vc_gallery el_id=&#8221;gallery-267001&#8243; type=&#8221;carousel&#8221; medias=&#8221;157642,157643,157644,157645,157646,157647,157648,157649,157650,157651&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; carousel_autoh=&#8221;yes&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_nav=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;432117&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;164835&#8243; el_class=&#8221;ispravan-font&#8221;]We combined three key communication streams:<\/p>\n<ul>\n<li><strong>Gaming influencers and content creators<\/strong> \u2014 YouTubers and streamers as the main promoters of new titles among the target audience.<\/li>\n<li><strong>Lifestyle and specialised media<\/strong> \u2014 for stories that go beyond the game, exploring narratives, design, and emotional depth.<\/li>\n<li><strong>Collaboration with the academic community<\/strong> \u2014 through a unique fashion and creative interpretation of the gaming world.<\/li>\n<\/ul>\n<p>The results:<\/p>\n<ul>\n<li>Over <strong>100 collaborations with influencers and creators<\/strong> in recent years.<\/li>\n<li><strong>Consistent media coverage<\/strong> of major exclusives and PlayStation innovations.<\/li>\n<li>The project with the Faculty of Textile Technology (TTF) became a benchmark for the successful integration of gaming into the academic and cultural context.<\/li>\n<li>The PlayStation Croatia community on social media recorded a significant increase in engagement during campaign periods.<\/li>\n<\/ul>\n<p>Collaboration with PlayStation has shown that a long-term communication strategy, built on partnerships with relevant stakeholders \u2014 from influencers to universities \u2014 can create <strong>added value for the brand, provide a cultural context for gaming, and foster a deeper emotional connection with the audience<\/strong>.[\/vc_column_text][vc_button size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-955596&#8243; font_weight=&#8221;700&#8243; letter_spacing=&#8221;fontspace-781688&#8243; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; icon=&#8221;fa fa-arrow-right4&#8243; uncode_shortcode_id=&#8221;231251&#8243; link=&#8221;url:https%3A%2F%2Fkomunikacijskilaboratorij.com%2Fen%2Fcontact%2F|title:Contact|&#8221;]Turn global strength into local relevance. We know how to make it happen.[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;156920&#8243; back_image_auto=&#8221;yes&#8221; back_position=&#8221;center top&#8221; overlay_alpha=&#8221;40&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;gradient&#8221; shape_bottom_h_use_pixel=&#8221;true&#8221; shape_bottom_height_percent=&#8221;100&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":157197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-157653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/comments?post=157653"}],"version-history":[{"count":7,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157653\/revisions"}],"predecessor-version":[{"id":158108,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157653\/revisions\/158108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media\/157197"}],"wp:attachment":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media?parent=157653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/categories?post=157653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/tags?post=157653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}