{"id":157630,"date":"2025-08-19T12:35:22","date_gmt":"2025-08-19T10:35:22","guid":{"rendered":"https:\/\/komunikacijskilaboratorij.com\/digital-croatia-visa\/"},"modified":"2025-11-10T20:40:30","modified_gmt":"2025-11-10T19:40:30","slug":"digital-croatia-visa","status":"publish","type":"post","link":"https:\/\/komunikacijskilaboratorij.com\/en\/digital-croatia-visa\/","title":{"rendered":"Digital Croatia \u2013 Visa"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;156927&#8243; back_image_auto=&#8221;yes&#8221; overlay_alpha=&#8221;40&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;gradient&#8221; shape_bottom_h_use_pixel=&#8221;true&#8221; shape_bottom_height_percent=&#8221;100&#8243; shape_bottom_color=&#8221;color-jevc&#8221; shape_bottom_opacity=&#8221;30&#8243; shape_bottom_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;139335&#8243; back_color_type=&#8221;uncode-palette&#8221; shape_bottom_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;196706&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-955596&#8243; text_size=&#8221;fontsize-445851&#8243; uncode_shortcode_id=&#8221;213869&#8243; el_class=&#8221;mali-shadow&#8221;][\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;282890&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;616297&#8243;][vc_custom_heading text_font=&#8221;font-955596&#8243; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;757021&#8243; el_class=&#8221;mali-shadow&#8221;]<em>Cash, Mobile payments, or Card \u2013 That is the Question?<\/em>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;117642&#8243; el_class=&#8221;ispravan-font&#8221;]<em style=\"color: #ab1a2d;\">Cash, Mobile payments, or Card \u2013 That is the Question?<\/em><\/p>\n<p>Visa, together with its partners from the banking sector, launched the <a href=\"https:\/\/www.visa.com.hr\/content\/dam\/VCOM\/regional\/ve\/croratia\/pdf\/visa-ustupa-besplatne-pos-ure%C4%91aje-malim-poduzetnicima-i-obrtnicima.pdf\" target=\"_blank\" rel=\"noopener\">Digital Croatia<\/a> programme to encourage small and medium-sized enterprises to adopt digital payments. The goal was to foster greater financial inclusion, enable simpler business operations, and establish contactless and online transactions as the new standard across the Croatian economy. The programme offered a six-month free POS device rental and featured a series of educational and promotional initiatives developed by Visa. <\/p>\n<p>Our team was responsible for <strong>developing and implementing the media strategy<\/strong>, with the goal of boosting the programme\u2019s visibility among key audiences \u2013 primarily small business owners, craftsmen, and the banking sector. The main challenge was to communicate the programme\u2019s simplicity and tangible benefits through the most relevant media channels and voices.[\/vc_column_text][vc_gallery el_id=&#8221;gallery-122907&#8243; type=&#8221;carousel&#8221; medias=&#8221;157625,157626,157627,157628&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; carousel_interval=&#8221;0&#8243; carousel_navspeed=&#8221;400&#8243; carousel_nav=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;588754&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;114164&#8243; el_class=&#8221;ispravan-font&#8221;]We focused on <strong>strategically communicating key messages<\/strong> to the media, as well as lifestyle and local portals that reach smaller entrepreneurs: <\/p>\n<ul>\n<li>Press release announcing the launch of the programme \u2013 highlighting the benefits for entrepreneurs, the simple application process, and the support provided through partner banks.<\/li>\n<li>Exclusive interviews and statements from Visa representatives for leading media outlets in the business, finance, and technology sectors.<\/li>\n<li>Story pitching to feature real examples of small business digitalisation, providing context and authenticity to the campaign.<\/li>\n<li>Advisory support \u2013 we guided journalists on how to interpret the Digital Croatia guide, helping those who wanted to gain a deeper understanding of the campaign\u2019s background.<\/li>\n<\/ul>\n<p><strong>Panel Discussion at Oris House of Architecture<\/strong><\/p>\n<p>As the highlight of our communication activities, <strong>we organised a panel discussion<strong> that brought together representatives from banks, the media, and industry experts. <\/p>\n<p>The panel opened a dialogue on digital payments, the challenges of adopting new technologies in micro and small enterprises, and the financial sector\u2019s role in driving digital transformation. <\/p>\n<p>Through targeted coverage, interviews, and direct collaboration with journalists, the Digital Croatia programme gained visibility across all major national and sectoral media outlets. <\/p>\n<p>We successfully reached key audiences through business, ICT, and local channels. <\/p>\n<p>The panel held at Oris further strengthened the initiative\u2019s credibility and opened the door for broader collaboration with the banking sector, as well as other stakeholders \u2013 including the Croatian Chamber of Commerce (HGK), AmCham, and government institutions. <\/p>\n<p>Our role was to connect Visa\u2019s key messages with the right journalists, topics, and channels, ensuring that the Digital Croatia programme achieved long-term communication reach and reputational impact among Croatian businesses.[\/vc_column_text][vc_button size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-955596&#8243; font_weight=&#8221;700&#8243; letter_spacing=&#8221;fontspace-781688&#8243; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; icon=&#8221;fa fa-arrow-right4&#8243; uncode_shortcode_id=&#8221;889754&#8243; link=&#8221;url:https%3A%2F%2Fkomunikacijskilaboratorij.com%2Fen%2Fcontact%2F|title:Contact|&#8221;]Ready to build long-term visibility and reputation among businesses? Let\u2019s make it happen.[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;156927&#8243; back_image_auto=&#8221;yes&#8221; overlay_alpha=&#8221;40&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;gradient&#8221; shape_bottom_h_use_pixel=&#8221;true&#8221; shape_bottom_height_percent=&#8221;100&#8243; shape_bottom_color=&#8221;color-jevc&#8221; shape_bottom_opacity=&#8221;30&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":157629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-157630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/comments?post=157630"}],"version-history":[{"count":7,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157630\/revisions"}],"predecessor-version":[{"id":158103,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157630\/revisions\/158103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media\/157629"}],"wp:attachment":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media?parent=157630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/categories?post=157630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/tags?post=157630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}