{"id":157610,"date":"2022-03-25T12:45:51","date_gmt":"2022-03-25T11:45:51","guid":{"rendered":"https:\/\/komunikacijskilaboratorij.com\/marodi-a-story-worth-every-letter\/"},"modified":"2025-11-11T14:50:01","modified_gmt":"2025-11-11T13:50:01","slug":"marodi-a-story-worth-every-letter","status":"publish","type":"post","link":"https:\/\/komunikacijskilaboratorij.com\/en\/marodi-a-story-worth-every-letter\/","title":{"rendered":"Marodi \u2013 A story worth every letter"},"content":{"rendered":"

[vc_row row_height_percent=”100″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-nhtu” back_image=”155972″ back_image_auto=”yes” overlay_alpha=”20″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ enable_bottom_divider=”default” bottom_divider=”gradient” shape_bottom_h_use_pixel=”true” shape_bottom_height_percent=”100″ shape_bottom_color=”color-jevc” shape_bottom_opacity=”30″ shape_bottom_index=”0″ content_parallax=”0″ uncode_shortcode_id=”913084″ back_color_type=”uncode-palette” shape_bottom_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”2″ style=”dark” font_family=”font-136269″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”196706″][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_font=”font-955596″ text_size=”fontsize-445851″ uncode_shortcode_id=”131254″ el_class=”mali-shadow”]Automatic Heading Text<\/p>\n

[\/vc_custom_heading][vc_empty_space empty_h=”0″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”0″ overlay_alpha=”100″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”282890″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ font_family=”font-136269″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″ uncode_shortcode_id=”616297″][vc_column_text text_lead=”yes” uncode_shortcode_id=”146574″ el_class=”ispravan-font”]Me\u0111imurska popevka got its day, its pasta and its own audience. We told the story of heritage in a modern language. A story the audience can feel, not just understand.<\/em><\/p>\n

Creative storytelling<\/strong> that transforms heritage into tangible, modern connections is our passion.[\/vc_column_text][vc_single_image media=”157603″ media_width_percent=”100″ uncode_shortcode_id=”827178″][vc_column_text text_lead=”yes” uncode_shortcode_id=”992735″ el_class=”ispravan-font”]Encouraging the Community to Preserve Cultural Heritage <\/strong><\/p>\n

Our primary aim was encouraging the community to preserve cultural heritage<\/strong> and facilitate its transfer to new generations. In close collaboration with the Marodi brand, we developed a campaign based on the brilliant idea of shaping Me\u0111imurje folk songs directly into alphabet pasta.<\/p>\n

This highly innovative mechanism connected local culture, education, and a food product by ensuring the number of letters in the pasta precisely matched the letters in each song’s verse.<\/p>\n

Success Through Strong Media and Influencer Activation<\/strong><\/p>\n

The distinctiveness of this creative storytelling<\/strong> concept was amplified by strong media and influencer activation<\/strong>. This activation ensured the campaign inspired genuine engagement, leading directly to the initiative to establish Me\u0111imurje Folk Song Day, which was officially confirmed on November 28.[\/vc_column_text][vc_gallery el_id=”gallery-290180″ medias=”157604,157605,157606,157607,157608″ gutter_size=”3″ screen_lg=”1000″ screen_md=”600″ screen_sm=”480″ single_overlay_opacity=”50″ single_padding=”2″ uncode_shortcode_id=”164162″][vc_column_text text_lead=”yes” uncode_shortcode_id=”869940″ el_class=”ispravan-font”]The campaign\u2019s success in encouraging the community to preserve cultural heritage<\/strong> was evident in its massive reach, involving kindergartens, institutions, and wide audiences across Croatia. It demonstrated a successful blend of business and social objectives, highlighting the power of innovative thinking in communications.<\/p>\n

This project’s exceptional creative storytelling<\/strong> earned it a Bronze at the Cannes Lions Festival in the Print & Publishing \/ Innovative and Adapted Use of Print & Publishing category.<\/p>\n

This achievement made our agency the first PR agency in Croatia to secure such a distinguished award, proving that ideas achieving real social impact\u2014like the proclamation of Me\u0111imurje Folk Song Day\u2014can also win the highest recognition in the world of marketing communications.[\/vc_column_text][vc_button size=”btn-lg” radius=”btn-circle” custom_typo=”yes” font_family=”font-955596″ font_weight=”700″ letter_spacing=”fontspace-781688″ border_width=”0″ icon_position=”right” scale_mobile=”no” icon=”fa fa-arrow-right4″ uncode_shortcode_id=”112507″ link=”url:https%3A%2F%2Fkomunikacijskilaboratorij.com%2Fen%2Fcontact%2F|title:Contact|”]Ideas that win markets? We\u2019ve got them. Ideas that win juries? We\u2019ve got those too. Get in touch![\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

We sang Popevka. We cooked it. We celebrated it.<\/p>\n","protected":false},"author":1,"featured_media":155972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-157610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"_links":{"self":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/comments?post=157610"}],"version-history":[{"count":9,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157610\/revisions"}],"predecessor-version":[{"id":158168,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157610\/revisions\/158168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media\/155972"}],"wp:attachment":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media?parent=157610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/categories?post=157610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/tags?post=157610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}