{"id":157599,"date":"2025-04-14T13:15:27","date_gmt":"2025-04-14T11:15:27","guid":{"rendered":"https:\/\/komunikacijskilaboratorij.com\/pistachiogate-mcdonalds-croatia\/"},"modified":"2025-11-11T14:52:32","modified_gmt":"2025-11-11T13:52:32","slug":"pistachiogate-mcdonalds-croatia","status":"publish","type":"post","link":"https:\/\/komunikacijskilaboratorij.com\/en\/pistachiogate-mcdonalds-croatia\/","title":{"rendered":"#PistachioGate \u2013 McDonald\u2019s Croatia"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;155970&#8243; back_image_auto=&#8221;yes&#8221; overlay_alpha=&#8221;20&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;gradient&#8221; shape_bottom_h_use_pixel=&#8221;true&#8221; shape_bottom_height_percent=&#8221;100&#8243; shape_bottom_color=&#8221;color-jevc&#8221; shape_bottom_opacity=&#8221;30&#8243; shape_bottom_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;248131&#8243; back_color_type=&#8221;uncode-palette&#8221; shape_bottom_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;196706&#8243;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-445851&#8243; uncode_shortcode_id=&#8221;594447&#8243;]Automatic Heading Text[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;282890&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;800&#8243; uncode_shortcode_id=&#8221;616297&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;222047&#8243; el_class=&#8221;ispravan-font&#8221;]Mastering Crisis Prevention: Strategic Real-Time Response and Integrated Communication<\/p>\n<p><strong>The Importance of Crisis Prevention <\/strong><\/p>\n<p>When a product becomes temporarily unavailable, the standard PR playbook often falls short. At McDonald\u2019s Croatia, the exceptional demand for McFlurry Pistachio and McSundae Deluxe Pistachio ice creams led to a temporary shortage across most restaurants. This situation carried a real risk of negative customer sentiment.<\/p>\n<p>In such moments, you need more than a Plan B \u2014 you need a Plan A for the unexpected. Our expertise lies in turning potential dissatisfaction into meaningful engagement.[\/vc_column_text][vc_single_image media=&#8221;158156&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;165776&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;192970&#8243; el_class=&#8221;ispravan-font&#8221;]<strong>Our Strategy: Real-Time Strategic Response and Timely Communication<\/strong><\/p>\n<p>We recognized that immediate action was key to preventing a potential crisis. By deploying a strategic, real-time response, we ensured we stayed ahead of the narrative.<\/p>\n<p>Our core solution was to deliver clear, timely, and integrated communication under the #PistachioGate campaign. The goal was not just to explain the shortage, but to take proactive control of the conversation.<\/p>\n<p><strong>Execution: Viral Success through Integrated Communication<\/strong><\/p>\n<p>The creative concept relied on speed, simplicity, and cultural relevance. We transformed our designer into our own version of Seth Phillips, using the globally recognizable #dudewithsign meme format. With quick, witty, and relatable messaging, we demonstrated the power of integrated communication that moves seamlessly from idea to execution.[\/vc_column_text][vc_gallery el_id=&#8221;gallery-502784&#8243; medias=&#8221;157594,157595,157596,157597&#8243; gutter_size=&#8221;3&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;645357&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;140116&#8243; el_class=&#8221;ispravan-font&#8221;]<strong>The Results: Beyond Damage Control <\/strong><\/p>\n<p>The impact of our real-time strategy and timely creative communication was undeniable:<\/p>\n<ul>\n<li>We successfully prevented a crisis.<\/li>\n<li>Not a single negative post was recorded, proving the effectiveness of our approach.<\/li>\n<li>We turned a potential problem into a powerful moment of audience connection.<\/li>\n<li>The campaign went viral, driving ice cream sales to nearly double compared to the previous year.<\/li>\n<\/ul>\n<p>If you\u2019re looking for a team whose sophisticated approach to integrated communication and agile real-time strategy ensures success in crisis prevention \u2014 we\u2019re here for you.[\/vc_column_text][vc_button size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-955596&#8243; font_weight=&#8221;700&#8243; letter_spacing=&#8221;fontspace-781688&#8243; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; icon=&#8221;fa fa-arrow-right4&#8243; uncode_shortcode_id=&#8221;136694&#8243; link=&#8221;url:https%3A%2F%2Fkomunikacijskilaboratorij.com%2Fen%2Fcontact%2F|title:Contact|&#8221;]Get in touch if you want more than plan B. We make plan A for the unexpected.[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How we turned a shortage of ice cream into an excess of attention<\/p>\n","protected":false},"author":1,"featured_media":155970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-157599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"_links":{"self":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/comments?post=157599"}],"version-history":[{"count":10,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157599\/revisions"}],"predecessor-version":[{"id":158157,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/posts\/157599\/revisions\/158157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media\/155970"}],"wp:attachment":[{"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/media?parent=157599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/categories?post=157599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/komunikacijskilaboratorij.com\/en\/wp-json\/wp\/v2\/tags?post=157599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}