We took influencers to Brussels!
You will not believe what happened next.
Goal: to encourage young voters to vote.
The ideal way of communication:
online, through influencers and bloggers.
In order to encourage influencers to create interesting contents,
we have enabled them to get familiar with the headquarter
of the European Commission and the European Parliament
in the only way that makes sense.
So, they have an opportunity to say what kind
of content should be produced by official EU channels
when addressing to their audience, and to create such content.
Result: more than 200 Instagram stories with #ovajputglasam and #EUandME.
Client: European Commission Representation in the Republic of Croatia