A new product line, a launch that has been talked about for a long time.
ith over 80 years of tradition and expertise in fresh meat and meat products, PIK Vrbovec entrusted us with the communication and organisational support for the exclusive launch of its brand-new product line — PIK Slow Cooked Selection.
At Zagreb’s popular Fidel Gastro restaurant, we brought together media representatives, partners, and special guests to celebrate the introduction of a product that blends international culinary trends with local tradition.
During the event, renowned Croatian chef Stjepan Vukadin presented three signature recipes — Pulled Pork, Spare Ribs, and Pork Knuckle — showing how anyone can feel like a top chef in their own kitchen with PIK’s Slow Cooked Selection.
From invitation coordination and media relations to logistics and creative event concept development, our agency played a key role in crafting an engaging experience that reinforced PIK Vrbovec’s position as a leader and innovator in the meat industry.