How we brought the brand and the team behind the world’s fastest-growing museum franchise into the global spotlight.
When the vision is bold, communication must be precise, thoughtful, and impeccably timed.
Metamorfoza, the Croatian company behind the global phenomenon Museum of Illusions, entrusted us with a mission: to strategically position both the brand and the team behind the world’s fastest-growing museum franchise, not only in the eyes of the local public, but also among key stakeholders, top-tier talent and experts.
Through a carefully crafted communication strategy, we achieved more than we set out to do -and we did it in just one year. Over 70 earned media placements in Croatia’s leading outlets, including four prime-time TV features, three key press releases, a media briefing attended by more than dozen journalists, and seven original interviews and feature stories – achieved by earned media.
We successfully communicated the global expansion, with a special focus on the opening of its largest location to date – in Las Vegas. At the same time, we emphasised that all strategic and operational decisions are made in Zagreb, reinforcing the brand’s local roots.
In parallel, we positioned Metamorfoza as a serious and attractive employer, resulting in a doubling of staff. Every message was delivered with intention – targeted, measured, and impactful.
Our approach, grounded in deep media insight, strategic lobbying, and a sharp instinct for compelling business stories, led to tangible, measurable, and lasting influence.