Komunikacijski laboratorij has expanded its collaboration with Deichmann Croatia by launching and managing the brand’s official TikTok profile. Recognising the importance of engaging communication, Deichmann aims to connect with younger audiences and inspire interaction through a platform that continuously shapes new trends.
The goal of launching the profile is to enhance brand awareness among younger audiences, build an engaged TikTok community around the Deichmann brand, encourage organic growth, and ultimately support sales through creative and interactive content. To bring this strategy to life, Komunikacijski laboratorij collaborates with UGC creators who produce content aligned with the client’s goals and current TikTok trends.
Our team coordinates creator partnerships and manages publishing, ensuring a consistent tone of voice and strong brand recognition.
For Deichmann Croatia, joining TikTok is a natural step in building meaningful relationships with generations that seek inspiration through digital formats and emerging platforms. For Komunikacijski laboratorij, this project is another example of how digital communications and social media management, combined with strategic communication, can drive long-term growth and build a relevant, engaged community.