Artificial intelligence in PR is not a threat, but a powerful tool. Find out how AI is changing the way PR professionals work – from content creation to email campaigns and strategic decisions.

Happiness management is not just a trend, but a strategic approach that increases productivity, engagement and long-term sustainability of the company.

The "A Story Worth Every Letter" campaign shows how branding through local cultural heritage can create a powerful social impact, inspire a community, and win international awards.

Crisis communication does not start when the crisis breaks out - but much earlier. Learn how to prepare, avoid the most common pitfalls, and react in a timely manner.

How do tools like Future Back Thinking change the view of leadership? Learn how predicting future scenarios helps leaders make better decisions and reduces anxiety.

What can we learn from the case of Ferragni and Balocco? About the importance of transparency, company responsibility and the advisory role of the agency in donations, sponsorship and cause related marketing.

When McDonald's faced an unexpected challenge—a pistachio ice cream shortage—timely crisis communication turned the problem into a viral campaign.

How is artificial intelligence changing public relations? Learn the benefits, challenges and key guidelines for responsible use of AI technology in the communications industry.

Is team building a useful activity or an imposed obligation? Discover how to build a flexible culture that respects different personalities while strengthening team spirit and employee satisfaction.

Kom Lab closet is a sustainable fashion initiative by Komunikacijski laboratorij that conveys strong messages of togetherness, responsibility, and local cooperation through ethical fashion and Croatian design - all without a single word spoken.

Healthy habits in the office, such as balanced meals and nutrition education, can improve energy, productivity and team bonding.

Discover why agency culture is the most powerful tool for growth – not through rewards, but through people, values, trust, and a work environment that fosters development, authenticity, and togetherness.