In the world of public relations, where strategy, visual identity, and structured messaging often take centre stage, it’s rare to see a project that communicates without words, through emotion, values, and culture. That’s exactly what our sustainable fashion initiative Kom Lab Closet represents: a project that promotes Croatian design, sustainable fashion, and the power of togetherness. Born from conversations within the Komunikacijski laboratorij team, Kom Lab Closet has grown into a symbol of who we are - an agency that acts locally, thinks globally, and communicates responsibly.

How Kom Lab Closet Was Born - A Sustainable Fashion Initiative with a Message

Like many great ideas, this one was born spontaneously - after hours, among colleagues reflecting on daily life, shared values, and the broader impact of our profession. That’s how the idea emerged: to create a closet - not an ordinary one, but a sustainable, ethical, and collective wardrobe filled with pieces by local designers, shared and worn by our team. Kom Lab Closet isn’t just a physical space in our office. It’s a concept, an initiative, and a platform that uses fashion to communicate authentic messages, support local designers, and bridge the worlds of fashion, business, and social responsibility.

Key goals of the sustainable fashion initiative Kom Lab wardrobe

From the start, we defined clear objectives:

• To connect with Croatian designers and promote local design
• To encourage sustainability in professional attire
• To strengthen team culture and collective awareness
• To communicate values without traditional tools - without words, yet full of meaning

Collaboration with Designers and Local Partners

For Kom Lab Closet, we partnered with 20 Croatian designers. Brands such as A’marie, Fasada, Morana Krklec, PETAR, DNK, The All, and many others. Each bringing a unique aesthetic but sharing the same vision: fashion that is sustainable, thoughtful, and relevant. Conversations with designers both in person and online opened space for dialogue and a shared creative vision. Every piece tells a story, and every garment carries a message of design excellence and social purpose.

Social, internal and external impact of the project

Internal impact - Strengthening team connection

Colleagues use pieces from the closet for business events, presentations, and client meetings. It has become a space for sharing, support, and genuine connection within the team.

External impact – Visibility for designers

The garments travel beyond the office, reaching wider audiences. In doing so, we promote ethical fashion and help Croatian designers gain visibility in the business and creative scenes.

Social impact – Encouraging responsible consumption

As a PR agency, we aim to advocate for socially responsible behaviour. Kom Lab Closet promotes mindful purchasing, ethical fashion practices, and sustainable habits.

Fit for Purpose – Clothing with a Sustainable Intent

In selecting pieces, we followed the principles of “fit for purpose” and “fit to all sizes”. We wanted inclusive, practical and elegant pieces that can be easily combined, last and used over time – regardless of size. The wardrobe itself was built by Iverpan, our partner, highlighting both the local and sustainable aspect of the project.

A Sustainable Fashion Initiative as a Symbol of Change

At first glance, it may look like a style project, but Kom Lab Closet is far more than aesthetics. It’s a communication statement about awareness, solidarity, and transformation from within. Instead of simply delivering messages for our clients, this time we became the message.

What Kom Lab Closet Has Taught Us

It reminded us of the importance of internal values. That the best initiatives are born where the personal meets the professional. Its impact goes beyond symbolism: it has already led to new partnerships, a stronger team culture, and inspiration for future projects.

The Future of Kom Lab Closet

This story isn’t finished. We plan to expand Kom Lab Closet to other sectors of the creative industry, involve new partners and create a platform that will grow. We want to remain true to the foundation: sustainability, cooperation, and the promotion of Croatian quality.

A sustainable fashion initiative that communicates without words

In a world filled with noise and advertising messages, Kom Lab Closet shows that fashion and values can speak quietly, but powerfully. This sustainable fashion initiative is more than an idea - it’s an invitation to reflect, collaborate, and take action. If you’d like to learn more, connect, or contribute to the initiative, feel free to reach out. The culture of sharing doesn’t end with fashion - it begins with people.