Komunikacijski laboratorij, one of Croatia’s longest-standing public relations agencies, has further strengthened its team with the arrival of Ilija Radić in the role of Senior Communication Consultant.
Ilija Radić began his journalism career at the local Dalmatian broadcaster Televizija Jadran, before moving to the news desk of RTL, where he spent nearly nine years. During that time, he covered political and economic topics for the programmes RTL Danas and RTL Direkt. He continued his journalistic career at N1 Television, working as an editor and reporter and contributing across all news formats.
After many years in the media industry, Radić decided to make a professional shift and took on the role of Director of Corporate Communications at Hrvatska pošta, where he further developed his expertise in strategic communications. Although he had originally planned to transition into public relations at a later stage in his career, the opportunity arose spontaneously, and he embraced it as a chance for both personal and professional growth, as well as new challenges.
Radić joins Komunikacijski laboratorij driven by a desire for continued development and to work in a dynamic and stimulating environment, noting that he was particularly drawn by the team spirit and the agency’s reputation as one of the leading players in the domestic market.
Manuela Šola, owner and General Manager of Komunikacijski laboratorij, commented on the new addition to the team:
“Continuously strengthening our team is a key part of our strategy to grow and adapt to the increasingly complex communication challenges our clients face. With his extensive journalistic and corporate experience, Ilija brings added value to our team, as well as a fresh perspective that will contribute to the further enhancement of the services we provide. I am confident that his expertise and approach will make him an excellent fit for our team and further reinforce our position in the market.”