How we created a vision of the new fashion season
When we organised the event for our long-term client Deichmann, we knew we wanted to do something different. Instead of a traditional fashion show, we decided to present the new Autumn/Winter 2024/2025 collection in an interactive format.
For many, September feels like a new year. It’s a moment when not only does a new fashion season begin, but also a fresh wave of energy flows into lifestyle, work, and daily habits. We wanted to bring this vision to life at the Deichmann Brunch.
The event was divided into two parts. In the first, stylist Ivana Pavić, known for her educational workshops Stilska Jednadžba — hosted a style masterclass inspired by the Deichmann collection. She presented the key trends of the season, highlighted standout pieces, and demonstrated how to incorporate them into everyday style. The focus was on practicality, individuality, and adapting trends to real life.
In the second part, we introduced an interactive activity — creating personal vision boards for the new season. Guests, including journalists and influencers, had the chance to visually express what autumn means to them: the colours that inspire them, the styles they want to wear, and the kind of energy they wish to bring into the months ahead. Each board became a personal interpretation of a fashion new year.
For the venue, we selected JS Atelier, a space we completely transformed to fit the concept. We designed a photo corner, displayed selected collection pieces, and added branded details to complete the immersive experience.
Through social media content, media coverage, and carefully crafted storytelling, we helped Deichmann strengthen its connection with the audience and reaffirm its market presence.
With the slogan “Deichmann brings your vision to life,” we created a concept where fashion, personal style, and seasonal refresh come together in one clear message.