Garmin Boat Days – A campaign that naturally sailed into social media feeds

For our long-term client Garmin, we designed and executed the Garmin Boat Days campaign — a three-day Adriatic adventure where influencers took the spotlight and Garmin products took the lead role.

The client’s goal was clear: to create a campaign that would organically generate wide reach on social media. Our idea? A real experience that feels like a dream — visually captivating, emotionally engaging, and impossible to scroll past.

We carefully selected six influencers whose lifestyle, values, and content perfectly reflected the Garmin brand. Instead of a traditional PR campaign, we offered them an authentic adventure: three days on board, sailing through some of the most stunning parts of Kvarner.

During Garmin Boat Days, participants tested smartwatches and marine devices in real-life conditions. Influencers explored, dived, ran, sailed, and created content. Every moment became both an inspiration and a communication platform — the natural surroundings turned into the perfect lifestyle photoshoot set and into content that dominated social media feeds.

The campaign achieved impressive organic reach, sparked numerous spontaneous posts beyond the initial influencer content, and created a story that continued to be shared long after the event.

Garmin Boat Days demonstrated what happens when experience drives communication and authenticity becomes strategy.