How we told the story of innovation with pancakes
For Iverpan, we created Secret Breakfast, an exclusive media brunch hosted at the Izlog Ideja showroom. This format was designed specifically so the Invisacook technology would not just be shown, but truly experienced: in a real space, in real time, and through authentic interaction.
At the heart of the event was a live cooking demonstration directly on a porcelain countertop, with no visible elements. Renowned food blogger Janjolinka prepared pancakes in front of the guests, who were encouraged to observe, ask questions, and taste. Everything was tailored to the moment, with a clear focus on what Invisacook truly is: an innovation that transforms both the logic of cooking and the aesthetic of the kitchen.
We further enhanced the experience by collaborating with De’Longhi, another valued client of ours, whose coffee rounded out the overall atmosphere. This organically connected two complementary brands into a unified narrative, powerfully demonstrating the strength of strategic connection within our portfolio.
The attendees, key representatives from lifestyle and design media, were not passive observers. They tasted the product, asked questions, filmed, and shared their experience – authentically and with enthusiasm. The client had the opportunity to showcase the product directly, without filters, in an atmosphere that fostered conversation and relationship building.
Our role? Concept, production, content, narrative, media relations.
The result? An event that didn’t stop after the last pancake, but continued to live on through posts, recommendations, and lasting connections.