Where dreams aren’t just dreamed but designed.
In the heart of Zagreb, we opened the first Perfecta Dreams flagship store and told the story of a dream that became an experience.
Perfecta Dreams is more than a synonym for quality sleep; it represents a modern approach to interior design. Our mission was to present the new store not merely as a showroom, but as a lifestyle destination. We designed a comprehensive communication strategy to showcase the brand in a new light, create buzz, and capture public attention.
And we did it. From an overwhelming RSVP response to a surge in social media engagement, we generated excitement that lasted well beyond the final Story post.
We brought together influencers, journalists, architects, interior designers, and business partners – people whose lifestyles perfectly reflect the brand’s philosophy. The event was hosted by Saša Lozar, and guests had the chance to test the beds, explore the Mix & Match system, and create their own perfect sleep setup – complete with a matcha latte.
Media coverage highlighted the brand’s focus on personalisation and smart sleep solutions, while social media lit up with creative posts from influencers such as Ivana Pirizović, Lidija Šajatović (My Little Zagreb), and Petra Mamić. Through atmosphere and storytelling, we reinforced the brand’s position as an innovative and conscious leader in its category.
The result? A new city hotspot that doesn’t sell mattresses but the experience of sleep.