Mastering Crisis Prevention: Strategic Real-Time Response and Integrated Communication
The Importance of Crisis Prevention
When a product becomes temporarily unavailable, the standard PR playbook often falls short. At McDonald’s Croatia, the exceptional demand for McFlurry Pistachio and McSundae Deluxe Pistachio ice creams led to a temporary shortage across most restaurants. This situation carried a real risk of negative customer sentiment.
In such moments, you need more than a Plan B — you need a Plan A for the unexpected. Our expertise lies in turning potential dissatisfaction into meaningful engagement.
Our Strategy: Real-Time Strategic Response and Timely Communication
We recognized that immediate action was key to preventing a potential crisis. By deploying a strategic, real-time response, we ensured we stayed ahead of the narrative.
Our core solution was to deliver clear, timely, and integrated communication under the #PistachioGate campaign. The goal was not just to explain the shortage, but to take proactive control of the conversation.
Execution: Viral Success through Integrated Communication
The creative concept relied on speed, simplicity, and cultural relevance. We transformed our designer into our own version of Seth Phillips, using the globally recognizable #dudewithsign meme format. With quick, witty, and relatable messaging, we demonstrated the power of integrated communication that moves seamlessly from idea to execution.
The Results: Beyond Damage Control
The impact of our real-time strategy and timely creative communication was undeniable:
We successfully prevented a crisis.
Not a single negative post was recorded, proving the effectiveness of our approach.
We turned a potential problem into a powerful moment of audience connection.
The campaign went viral, driving ice cream sales to nearly double compared to the previous year.
If you’re looking for a team whose sophisticated approach to integrated communication and agile real-time strategy ensures success in crisis prevention — we’re here for you.