The Croatian agency Komunikacijski laboratorij has entered into a partnership with Kaufland Croatia, a retail chain built on high standards of efficiency, responsibility, and consistency. The collaboration includes strategic communication consulting, media relations management, and communication support for CSR and sustainability initiatives.
Kaufland applies a systematic approach across all areas of its business, from internal processes to public-facing communication. Such an environment demands a thoughtful, clear, and effective communication model. At Komunikacijski laboratorij, this is not the exception but the standard.
At Kaufland, corporate communications are not separate from business strategy. They are an integral part of it. That’s why partners are carefully chosen: those who not only understand this model but actively contribute to it.
For Komunikacijski laboratorij, this collaboration continues our long-standing work with organisations that seek more than visibility. These are organisations that value clarity, consistency, and substance. Partnerships like these don’t begin with a campaign, they grow through mutual understanding, trust, and shared standards.