Strategic Communications
Great communication is never accidental – it’s strategically crafted to drive change.
In the world of PR, attention is the most valuable currency. We create strategic communication strategies that not only capture attention, but also build trust, shape perception, and deliver measurable results.. At Komunikacijski laboratorij, strategic communication is grounded in in-depth analysis, clearly defined objectives, and precise stakeholder mapping.
For every organisation, we develop communication strategies anticipate trends and tailor key messages and activities to your goals, culture, and market—ensuring your communication is always relevant, consistent, and impactful.
- Strategic consulting
- Recognizing and implementing new trends
- Futures thinking in communication
- Media training
- Public speaking and presentation skills training
- Workshops on managing communication tools
- Strategic consulting
- Recognizing and implementing new trends
- Futures thinking in communication
- Media training
- Public speaking and presentation skills training
- Workshops on managing communication tools
- Corporate Social Responsibility (CSR) projects
- Crisis communication management
- Donation and sponsorship management
- Community and stakeholder relations
- Internal communications
- Reputation consultancy and C-level reputation building
Corporate Communications
Your brand does not just communicate what you do – it communicates who you are. We help ensure that message truly resonates.
Corporate communications are the foundation of reputation, trust, and lasting value. We support organisations in developing, building, and communicating their corporate story—authentically, clearly, and in line with business objectives.
Our approach combines strategic consultancy with operational execution, whether it involves crisis situations, corporate social responsibility initiatives, or strengthening relationships with key stakeholders. We use modern communication tools and best practices to create communication systems that support growth and reinforce your organisation’s identity.
- Corporate Social Responsibility (CSR) projects
- Crisis communication management
- Donation and sponsorship management
- Community and stakeholder relations
- Internal communications
- Reputation consultancy and C-level reputation building
Media Relations
A good story deserves a good audience. We know how to reach them.
In today’s dynamic media landscape, it is not enough just to have a story. It is important to know how, when, and to whom to tell it.
At Komunikacijski laboratorij, our media relations are built on years of experience, trust, and partnership with journalists and editors. We develop and deliver stories that are relevant, compelling, and aligned with your strategic objectives. We know how to recognise the right moment, opportunity, and tone to ensure your message is not only published, but also remembered.
- In-depth knowledge of the media, environment, and trends
- Press conferences and event management
- Organisation of panels and formal/informal meetings with journalists
- Media communication and story placement
- Organisation of press trips
- Media reputation analysis
- In-depth knowledge of the media, environment, and trends
- Press conferences and event management
- Organisation of panels and formal/informal meetings with journalists
- Media communication and story placement
- Organisation of press trips
- Media reputation analysis
- 360° event management – from concept to realisation
- Organisation of small and large events (B2B, B2C, internal, image-building events)
- Protocol coordination
- Virtual and hybrid events
Event Management
Events That Will Be Talked About
An event is more than just logistics. It is an experience, an emotion, and an opportunity to make a lasting impression. We create events that capture attention, build new relationships, and deliver messages that last. Every event we design carries your message, but in a form your audience will feel, remember, and share.
From the creative concept to the final detail on the day itself, our team ensures everything runs flawlessly. Whether it’s a strategic business gathering, a product launch, or a major corporate event, our approach is always the same – the highest standards, a powerful idea, and perfect execution.
- 360° event management – from concept to realisation
- Organisation of small and large events (B2B, B2C, internal, image-building events)
- Protocol coordination
- Virtual and hybrid events
Digital Communications and Social Media Management
The online world changes every day. We make sure you’re always one step ahead.
In the digital space, it’s not enough just to be present. What matters is being relevant. We develop digital strategies that connect your brand with your audience in an authentic, engaging, and measurable way.
We combine creative content, performance, SEO, and analytics to achieve your goals—whether that’s increasing visibility, boosting engagement, or building a digital community. Your presence on social media should speak your language, and we know how to translate that into clicks, comments, and conversions.
- Social media communication consultancy
- Social media strategy and management (Community Management)
- Digital marketing: advertising (SEM, SEO)
- Newsletter creation
- Video and visual content production
- Development and implementation of digital campaigns
- Social media communication consultancy
- Social media strategy and management (Community Management)
- Digital marketing: advertising (SEM, SEO)
- Newsletter creation
- Video and visual content production
- Development and implementation of digital campaigns
- Change management and strategic internal communication
- Creation of written internal materials
- Organisation of internal events and workshops
- Employer branding
- Evaluation and development of employer branding strategies
Internal Communications
Culture begins with communication. And team motivation starts with being informed.
Your employees are your most important ambassadors. When they know what, why, and where, they are ready to build alongside you. We develop internal communications strategies that connect teams, simplify information flow, and foster motivation.
From written materials to internal events, we help you create an organisational culture where communication is not one-way, but vibrant, two-way, and powerful. Where there is strong internal communication, there is also a strong employer brand.Coordination of internal communications between departments.
- Change management and strategic internal communication
- Creation of written internal materials
- Organisation of internal events and workshops
- Employer branding
- Evaluation and development of employer branding strategies
With Komunikacijski laboratorij, we found a partner whose expertise and innovative approach helped us shape our communication strategy and successfully launch the Abysalto brand on the market. We particularly value their professionalism and creativity, and we believe this collaboration will enhance our business success in the long term.
Željko Tandarić, Member of the Board, Abysalto d.o.o.
