Women in business 2015.

Weekly business publication Lider , for the fifth year in a row, organized the conference “Women in business” where they presented a list of 300 most powerful women in the Croatian business sector. The panelists were some of the most interesting business women in Croatia, who discussed, through interviews and panels, the (in)equality of genders in the Croatian business world and shared their professional experiences, stance on success but also failure.  Annika Strandhall, Sweden’s minister of social security had the opening word and mentioned the main differences between Sweden and Croatia. Sweden has made a 90 day maternity leave possible for both parents which had impact on the decrease of divorces and an increase of the birth rate. The minister concluded that gender equality in business is not only fair, but desirable for the economy.

Manuela Šola participated on the panel “One woman brand” and shared with the audience her experiences when starting her own business: “At the beginning of the agency, the brand was build around me as the owner/CEO, but as the business developed and grew, the direction changed and the goal is to brand the agency itself and build a name that would be stronger (more powerful) than mine.” Manuela pointed out that the condition for success is courage because without it she can’t face professional challenges.

Other participants of the conference were Branka Slavenska, chairman of the board Heineken Croatia, Vitomira Lončar, CEO of the theatre Mala scena, dr. Nela Sršen, Gordana Nikolić, founder and dean of the college PAR as well as Vanja Ljubičić, ombudsman for gender equality and many others.